America’s Love For Anthropomorphized Crustaceans Knows No Bounds
If you’re a guy, and you watched the game with your wife, girlfriend, fiancee, or live-in concubine, chances are good you heard someone utter the now-famous words: “I just watch the game for the commercials.”
And if you’ve taken in any news today, it certainly seems like millions of Americans gathered around televisions last night to take in four hours of wacky beer commercials and latent misogynistic Internet domain name providers.
And USA Today has the scoop on which ads people enjoyed, and which ones they didn’t. The winner? The Bud Light ad where crabs steal a cooler and then worship it. They say that it appears that people wanted “gentle, visual humor” this year. You know, as opposed to all the years where Super Bowl ads consist of graphic depictions of race riots and sweatshop workers.
Oh, here’s a great quote illustrating the type of person that feels compelled to talk about why he liked particular ads:
The retired bread salesman from Houston says he particularly objects to
ads with violence in light of the Iraq war. “My next door neighbor has
three sons over there right now,” he says. “The way things are going
now, we don’t need to be reminded of all that. There’s too much sadness
now in the country. I guess that’s why I enjoy the funny (ads) more.”
Yes, America doesn’t need more nonbinding resolutions or an articulate black man, it just needs more misguided crabs to stich together our nation’s wounds. But it just goes to show you: smart move by Bud Light to not go with their original campaign – Bud Light: The IED of Light Beers, it’ll blow you up when you least expect it, and probably cost you a limb.
Because this retired bread salesman (cold calls from Sunbeam?) has a neighbor with kids in Iraq, that’s why he likes funny advertisements? Does that mean I’m to expect that when we’ve resolved the mess in the Middle East (you know, right after we master time travel and jet packs), the economy recovers and Barbaro rises from the dead, I’m going to want depressing ads that saturate me with melancholy and overwhelming dread?
Nope, I’m pretty sure I’m going to consistently want to see funny advertisements during the Super Bowl, regardless of the global political climate.
Budweiser wins with crabby crawlers as Anheuser-Busch takes seven of top 10 {USA Today}
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